Will Rogers Memorial Center Ticket and Visitors Center

Built for the Texas Centennial Celebration in 1936, the Will Rogers Memorial Center has endured as a popular venue for cultural and entertainment events, and its 200-foot-tall Pioneer Tower has been a familiar icon on the Fort Worth skyline. But in 1997 some of the infrastructure was in need of improvement, especially the well-used ticket center and entrance plaza. Situated in front of the Pioneer Tower and between two original ticket buildings, the new Ticket and Visitors Center includes two wings separated by new ticket booths and entry gates. One wing contains ticket facilities used during annual stock shows, hockey games and other special events. The other wing contains an information center operated by the Fort Worth Convention and Visitor’s Bureau.