Houston Street Toy Company
Location:Fort Worth, Texas
Providing a place for children to learn, shop, and play in downtown Fort Worth was a priority for Sundance Square Management. The Houston Street Toy Company was a start-up company where the owner wanted the space to feel like the movie Mr. Magorium’s Wonder Emporium with a lot of movement and interaction. The toy box logo made for the store was incorporated into the cash wrap/point of sale area. The store wanted a large Ferris Wheel in the front window, with toys that move up and down hanging from a 12’ tall tree in the middle of the space. In the back of the store there is a story time area where children can walk through a large scale book to gather. The color schemes include red and white stripes, medium oak wood paneling and colorful floor accents.